Background
In order to create multimedia content, we will need to first consume multimedia content. This activity is designed to put your critical thinking skills to work by analyzing multimedia created by others.

Task

Choose any single multimedia content that you have been exposed to recently. Examples can include:
A video (movie, television show, advertisement, news segment, TikTok, YouTube video)

An image or infographic (political cartoon, print advertisement, visual art piece)
An audio clip (podcast, music album, speech).
An interactive website or app interface.
Analyze the media by addressing these prompts:
Intro (one paragraph)
Purpose of the paper; learning outcomes; what you plan to talk about in the paper.
Cite the source of your media; include hyperlinks if necessary.

Provide a thorough description of the media.
What is the goal of the message?
Audience persona:
Demographics (age, gender, location, income bracket)
Behaviors, interests, preferences, etc.
Why does this media resonate with its targeted audience?
Include any ethical and cultural impacts of the media.
Personal evaluation:
What is your opinion of the media?

 

How could it be improved?
Does the message achieve its intended goal/purpose?
Conclusion (one paragraph)
Paper must be a minimum of 850 words in length.
Remember, the objective of this assignment is to critically analyze the media you chose. This would include a detailed explanation of each prompt with examples or rationale to back up your claims. As best practice, try asking yourself “why?” after each point you make to provide the necessary information in this analysis.

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