The Product : Lil Pastina, also known as Senza, is a brand creating gluten free, and allergen free pasta that tastes and looks like real pasta. This product is based on the ground of being free of milk, egg, wheat, peanut, treenut, shellfish, soy, sesame, and most importantly, gluten free. These star shaped pastas are only the beginning of a whole line of italian pasta shapes to exclude the same allergens.
Part A – up to 1⁄2 a page
▪ What is the theoretical ground that can explain the consumer behavior related to pastina gluten free pasta
Part D – The creative part (10 points):
Write a prompt in Midjourney or Microsoft Designer or Adobe Firefly, that will help in styling a brief/a poster for a pitch/infographic relevant to lil pastina , that is about the relevant theoretical ground (Part A)
Consumer Behavior Support all your answers with explanations and examples.
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