Please write an Introduction chapter that reflects the overarching subject based on the problem area provided in the attached file. The content should focus on digitalization, digital marketing, and, more specifically, app-based businesses and their monetization strategies. Additionally, related topics such as customer retention, in-app advertising, or the impact of digital platforms on user behavior could also be explored.Currently, the introduction includes a section marked in grey. This section can either be entirely deleted or selectively incorporated into the new draft, depending on its relevance and alignment with the overall narrative.You can also follow this suggestion for the introduction section:To evoke a world, write about the common real-world problem that your research bears upon.
What is going on in society that your research tries to better understand?
Don’t write about your research, however; just describe the world as it exists independently of, but relevant to, your research. This paragraph can be journalistic or historical, anecdotal or statistical, personal or political. The important thing is to evoke a world that the reader recognizes by way of a problem the reader takes seriously. Also, since the problem itself will be familiar, it’s important to provide enough detail to demonstrate that you are knowledgeable about it.
The reader should not find what you are saying hard to believe, but should come to a better more detailed understanding of the subject after reader it. The sky should be blue in this world, as it is in the reader’s, but it may also be “azure”.Some references can also include statistical data if relevant.To provide guidance,
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