Positive Organizational Development – Explain your choice by comparing it to other companies in the same industry and describing the benefits and downsides of the strategy.

 

This is an individual assignment. You will be assessed on your knowledge of formal organizational characteristics.

Your task is to propose an idea for a startup business, identify the aim and scope of the startup, assess its business environment, and propose a strategy and structure for the startup. The startup can be in any industry (hospitality, health, fitness, education, construction, fintech, cybersecurity, delivery services, transportation, eCommerce and marketing, retail coffee and snack stores, fast food restaurants, fashion companies, jewelry making, etc.). Please arrange your paper in the following way:

Part 1: Mission Statement (200-300 words) #ODAssessment

Briefly describe the aim and scope of the startup business. Identify the industry, customers, and geographical location of the startup. Then provide a mission statement. When writing the startup’s mission statement, consider the following questions: What is the startup’s main purpose? What is the main strength of this startup? How is this startup different from other companies in the industry and why does creating it matter?

Part 2: PEST (300-600 words) #ODAssessment

Perform a PEST (political, economic, social, and technological) analysis of the startup business. Identify the political, economic, social, and technological factors that might impact the new business. Identifying the industry, customers, and geographical location of the startup business in Part 1 is essential in assessing these factors. The selected industry and customers of the startup will allow you to analyse the social and technological factors that will impact that startup. The geographical location (city/cities or country/countries) will enable you to identify the political and economic factors that will affect the startup.
Part 3: Strategy (300-400 words) #ODStrategy
Decide on an organizational strategy for the startup (low cost strategy or differentiation strategy). Explain your choice by comparing it to other companies in the same industry and describing the benefits and downsides of the strategy.

Part 4: Structure (300-400 words) #ODStructure

Decide on an organizational structure for the startup (hierarchal structure or flat structure). Explain your choice by comparing it to other companies in the same industry and describing the benefits and downsides of the strategy.

#Professionalism

Use Times New Roman 12-point font, double spaced. Use correct grammar and section headings. Use APA referencing and AT LEAST 3 references, including in-text citations.

Assignment Information
Length:
1100-1700
Weight:
25%
LEARNING OUTCOMES ADDED
LO1_ODStrategy: Describe the steps needed to design and implement a start-up strategy.
LO2_ODStructure: Apply relevant theoretical concepts in order to develop organization
LO5_ODAssessment: Select appropriate analytics and benchmarks to determine the potential of an idea.
ProfessionalWorkProduct: Follows the established guidelines for the task and academic conventions in writing and presentations.

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