In this assignment you will draft and submit Parts 1 and 2 of the Health Communications Campaign Strategy Worksheet
your problem statement and proposed audience(s). The problem statement should be a well-written statement that is two to three paragraphs long. Remember, everything flows from the problem statement; if your problem statement is not clear, you will likely struggle with planning the rest of your campaign.
Part 1: Problem Statement/Health Issue
Draft the problem statement and then refine it as much as you can for clarity. recommend asking a peer or colleague for feedback and then editing it prior to submitting. Note: for the purposes of this course, “health issue” and “problem statement” can be used interchangeably.
As you will recall from the video lecture, Problem Analysis and Statements, problem statements answer the following questions:
What is the health problem?
What is the local or national epidemiology?
What is occurring and to whom?
After you draft your problem statement, ask yourself:
Is the problem clearly articulated?
Can you identify the epidemiology for context?
Who is being impacted?
Part 2: Proposed Audience(s)
Who are the people you want to reach? For example, if they are teenagers, what teenagers? Can you define them in terms of demographics? Are they teenagers with a specific health concern?
You do not need to submit the problem statement and proposed audiences within the entire Health Communications Campaign Strategy Worksheet, although feel free to review the complete worksheet, which is linked from this page describing the whole final project.
Requirements
Length: 2-3 paragraphs
Format: Word document
Example #1: Problem Statement
Example 1: ACL (anterior cruciate ligament) injury and meniscus tears are very common among high school athletes, and account for 50% of the knee injuries [citation] reported yearly. High school athletes are at high risk of injury. The rate of ACL tears has been found to be as high as 6.5 per 100,000 athlete exposures (AEs) [citation]. Girls who play soccer were found to have the highest rate at 12.2 ALC tears per 100,000 AEs [citation]. People are unaware of this injury, and the behaviors that will minimize injury including avoiding certain movements, strengthening core muscles, proper stretching, exercising year round, and avoiding exercises when overly fatigued.
Example #1 Proposed Audience
Broad audience: teenagers
Specific audience: Female students who participate in sports between the ages of 12 and 14 who live in Kent (East Hill), Washington, and attend Meridian Middle School. this campaign will prepare middle school aged girls to be ready participate in high school sports where risk of injury is higher.
Example #2: Problem Statement
Gun violence is a public health crisis impacting every corner of Washington state. Though every Washingtonian is impacted by the gun violence epidemic, we are not impacted equally. Every year, 810 Washingtonians are killed by guns, a rate of 10.5 per 100,000 people. Someone is killed by a gun every 12 hours in Washington state.
The vast majority of gun deaths in Washington state—about 74 percent—are suicides. White and American Indian and Alaska Native people have the highest rate of gun suicide at 8.9 and 7.6 per 100,000 people respectively. More than 34 percent of Washingtonians report having a firearm in their household and 36 percent of people in gun-owning households practice safe storage—keeping firearms locked and unloaded.
Example #2 Proposed Audience
Broad audience: American Indian and Alaska Natives who live in King County
Specific audience: Adult American Indian and Alaska Natives who live housed in King County and who have at least one gun in the home.
Evaluation of your Work
The assignment will be graded using the rubric below. This rubric establishes a set of descriptive criteria that indicate what appropriate quality of work looks like for the assignment. Please make sure that the assignment you submit addresses each criterion. You will receive explicit feedback if your work on this assignment needs attention or was of a particularly exemplary quality.
Return to Module 1
Rubric
Problem Statement
Problem Statement
Criteria Ratings
This criterion is linked to a Learning OutcomeFormatFollows length and format requirements for this assignment.
This criterion is linked to a Learning OutcomeContentPublic health problem is clearly articulated
Epidemiological context is identified (i.e. local, national)
Define what is happening
Describe who is impacted, including inequities as noted by the data
Proposed audience is articulated
This criterion is linked to a Learning OutcomeWritingUses correct spelling and grammar
Summarizes details concisely
Demonstrates clear thinking
Minimizes the use of jargon and unfamiliar acronyms
Employs precise public health/program evaluation terminology
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