After having completed the READ and ATTEND for Unit 3, read “Company Case Ulta Beauty: Where the Experience Is Beautiful” at the end of Chapter 13. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library
Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details.
Discuss Ulta Beauty regarding each aspect of the retail marketing mix and explain why it is the nation’s leading beauty retailer.
Explain why Ulta Beauty or any other retailer uses marketing channels. Discuss the functions channels members perform and the value they add.
Describe the five major promotion tools used in Ulta’s marketing communications mix. Visit the Ulta Beauty website for additional research. Provide specific examples of how Ulta is using each of these promotional tools.
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