Compare and contrast the concepts of business buying behaviour and consumer buying behaviour.

Am Studying module called “Marketing: Principles and Practices” By the end of this unit 12 , a Module Assignment should be submitted in a report format and have a word count of between 2,500 and 3,000 words. and discussed the following: *

Compare and contrast the concepts of business buying behaviour and consumer buying behaviour.

Using examples, show the impacts that the differences between them have on the conduct of marketing practice. Kindly add a heading before each paragraph

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