The goal of this assignment is to craft a well developed Positioning Statement for your marketing plan. This item will be used to help build parts of the Marketing Plan Project Part 2: Consumer Behavior, Target Marketing, Branding (one of 6 parts or stages) as well as your final plan.
The student is to present a positioning statement that identifies:
The organization’s product/service
The target market – Needs that cause the target market to buy including emotional and logical drivers – How the product or service solves the target market’s needs
What makes this organization different from its competition
Include sources of secondary research that support this analysis
Directions/Guidelines
Content Requirement for this Assignment
Create a Positioning Statement for your Marketing Plan. An outline, diagram, or image of your Positioning Statement and analysis, are acceptable.
Your Positioning Statement should include:
Clearly identify the organization’s product/service
The target market – Identify the needs that cause the target market to buy including any emotional and logical drivers. Discuss how the product or service solves the target market’s needs.
Discuss what makes this organization different from its competition.
Include sources of secondary research that support this analysis.
The content should be complete – following the text for content ideas and evidence of understanding of key marketing terms – and use of examples where relevant is important.
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