What ideal mode of entry would you recommend for new markets?

Answer the following questions:
What are the different modes of entry for global expansion? Discuss and evaluate Costco’s mode of entry for the various markets in which it is operating.

What ideal mode of entry would you recommend for new markets?

Analyze the key success factors contributing to Costco’s superior performance and the key challenges Costco faces in its eight markets.
What future strategy would you recommend for Costco to overcome the strategic challenges it faces?
Should Costco enter India and China? Give reasoning for your recommendation and suggest the next steps for the company.

 

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