Unit 3 Discuss

This Discussion Board is worth 25 points. In order to be eligible for full credit, you must post at least 3 times to this board and adhere to the following:
The first post should be in RESPONSE TO MY QUESTION, and it is due by Wednesday at midnight.
The initial post must meet the minimum requirement of 250 words AND be supported by at least 2 scholarly resources (use the textbook as one of the resources).
A minimum of 2 responses to other learners’ responses should be posted by 11:59pm on Sunday and should be no less than 100 words each.
Use complete sentences, proper grammar, and correct spelling in all postings
Cite work according to APA guidelines.

Discussion Post Topic:

Identify one of your favorite products that is in the maturity stage of the product life cycle. Be sure that no other student has already discussed this product on the board prior to your post.

Discuss how the company has managed and marketed the product in EACH of the stages of the product life cycle from introduction through maturity.

What has the company done recently to ensure the product remains in the maturity stage and avoids decline?
Be specific in your illustrations and include scholarly research on managing the product life cycle.

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