Understanding of theories and practices related to marketing communications mix, the ability to apply and analyse them and to offer creative solutions.

Choose an organisation (a company or a brand) which operates in the U.K. market from any of the following industries:1) A charity – standing for any cause (e.g. WWF, Greenpeace, Age UK etc.) List of UK-based charities available in this directory:https://www.gov.uk/find-charity-information2) A restaurant – any of your choice available to eat at in the UK. This can be of any cuisine and format e.g. from fast food/casual dining to fine dining.3) A wristwatch – any watch manufacturer selling to the UK market. This can be any type of watch e.g. sports/fitness watch, designer watch, luxurywatch, smartwatch etc.You will analyse, assess, and develop the integrated marketing communications (IMC) mix strategies for the chosen company/brand and recommend futureactions.ScenarioYou are the junior marketing and communications executive for your chosen organisation; your manager has asked you to analyse 3 Integrated MarketingCommunications (IMC) Activities which they have conducted to either promote one of their products/services and/or their brand, and write acomprehensive report about their integrated effectiveness and provide future recommendations.EACH IMC ACTIVITY must:▪ Embed 3 IMC tools within it▪ Demonstrate different types of media▪ Be recent, no more than 3 years old▪ Target the UK marketReport formatTable of Contents (not included in word count)Provide headings/sub-headings along with corresponding page numbersExecutive Summary (not included in word count)Provide a concise summary of the report’s main arguments, actual findings and recommendations for the busy executive who doesn’t have time to read thewhole report, focus on sections 2-5 to write this (max: 1 page).

 

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