Evaluate the strategy proposed in Assessment 2 (remember in A2 Part 2c you had to formulate a new strategy?), reflecting on its appropriateness and any gaps or strengths.

Task 1: Using your analysis from Assessments 1 and 2, identify two strategic issues facing the company. Strategic issues are critical challenges, opportunities, or decisions that significantly impact the organisation’s ability to achieve long-term goals. It’s important to draw these issues from your earlier analysis (i.e., from A1 and A2), as introducing new or emerging issues is not recommended. Ensure your response explains why these issues are significant and focuses on potential problems, challenges, or opportunities in the near future. Task 2: Evaluate the strategy proposed in Assessment 2 (remember in A2 Part 2c you had to formulate a new strategy?), reflecting on its appropriateness and any gaps or strengths. Propose an additional strategy to address one or both of the identified strategic issues in Task 1 above. Justify your strategies using the three tests (fit, performance, and competitive advantage) and the business model/value-price-cost framework, with relevant content found in Week 6 (6.2.1). Task 3: Discuss how the strategies should be implemented within the company. This should include analysis in three areas: Aligning organisational structure with strategy (Week 5 content). Addressing internal operations (Week 6 content- entire 6.1). Considering the impact of corporate culture, focusing on healthy versus unhealthy cultures and how specific cultural features aid or hinder strategy execution (Week 5 content). Task 4: Recommend measures or controls to evaluate the company’s performance and sustain its competitive advantage. Begin by analysing the company’s current performance. Suggest at least two measures, such as the Balanced Scorecard, benchmarking, or information and operating systems (Week 6, 6.3). Justify how these measures sustain competitive advantage.

 

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